How Genie Homebuy works
A free buyer-intelligence tool. Real sold-price data, plus AI, so you can negotiate from a position of knowledge.
Open, authoritative data
We pull comparable sold prices live from HM Land Registry — the same dataset estate agents use.
AI-powered analysis
An AI buying-agent model reads the listing, weighs the comparables and writes the report — including a ready-to-send negotiation script.
FCA-authorised firm
Genie Homebuy is built by The Mortgage Genie, an FCA-authorised mortgage and protection advisory firm (FCA No. 754691). Reports are buying intelligence — not regulated mortgage advice.
Frequently asked questions
What is Genie Homebuy?
Genie Homebuy is a free buyer-intelligence tool from The Mortgage Genie. Paste a Rightmove, Zoopla or OnTheMarket listing and we'll tell you what the property is really worth, what to offer, and how much you might save.
Where does the fair-value estimate come from?
We combine HM Land Registry Price Paid Data — actual sold prices from the last 24 months in the same postcode area — with an AI analysis of the listing details (asking price, size, condition, days on market, price reductions, EPC).
How accurate is the Genie Score?
The score reflects how well the asking price stacks up against recent comparable sales. It's a starting point for negotiation, not a formal RICS valuation. We always show a confidence rating so you know how much weight to give it.
Do you share my data with estate agents?
No. Reports are private to you. If you choose to speak to one of our FCA-authorised mortgage advisers, we'll only use your contact details for that purpose.
Is this regulated mortgage advice?
No. Genie Homebuy is buying-intelligence software. If you want regulated mortgage advice on the property, our FCA-authorised advisers (FCA No. 754691) are here.
Is it really free?
Yes. There is no charge to run a report. We make our money from arranging mortgages if you choose to use us — but you are under no obligation.